After going back and forth with several cosmetic packaging manufacturers, I think I’ve finally found the right partner. Homme Honey lip balm has gone through so many revisions, it’s hard to remember where I started.
The original metal and glass tube didn’t work out because testers pointed out the balm was melting inside their pockets. I changed the proportions of the ingredients but ultimately decided to try another tube design.
That led me to a soft touch rubber tube. Colored midnight black and reminiscent of modern mobile devices like phones and controllers to the touch - I felt the tactile nature would resonate with men.
I think this is the first time I’m revealing the logo treatment too. It’s minimal and clean. I haven’t yet decided how it’ll be printed on the tubes. Would be nice to have the texture vary slightly from the tube instead of using ink. A very subtle effect but in any case, here’s the prototype.